We collect and present survey data from across the country to better understand what voters care about most. As a non-partisan organization, we’re committed to providing clear, unbiased insights that help inform the democratic process.
Comprehensive
We survey voters across all demographics and regions to ensure a complete picture.
Transparent
Our methodology and raw data are available for review by researchers and the public.
Unbiased
We design our surveys and analyze results with strict controls to prevent bias.
How We Collect Data
Representative Sampling
We carefully design our surveys to include participants that represent the diverse demographics of American voters. Our samples are stratified across age, region, education level, income, and political affiliation.
1
Scientific Methodology
Our surveys are conducted using a combination of telephone, online, and in-person interviews to reach the broadest possible audience. Questions are crafted by experienced researchers and tested to avoid bias.
2
Transparent Analysis
After data collection, our team of statisticians analyzes the results. All methodology, raw data, and analysis techniques are made publicly available for verification and academic research.
3
Our Quality Standards
Minimum sample size of 1,500 respondents for national surveys
Margin of error calculated and reported for all results
Data weighting applied to match census demographic data
Regular audits of data collection and analysis procedures
Have questions about our research or interested in a media inquiry? We’re happy to help.